The notion that we small business owners have to wear different hats can be detrimental to us and our businesses. I always wondered if the concept of  working ON your business  was real and feasible, given the resource constraints at a start-up phase. Given my Damascus moment and my experience, I can say, it is possible. Resources at the start-up phase are not the issue.  In the  2000s, just after I opened my laundry company. I joined the entrepreneurship program which was offered by Raizcorp, an enterprise development house founded by Mr. Allon Raiz. One of the weighty lessons I learned from this institution especially from Allon himself was:  Build your business in such a way that you work ON it, not IN it.  When I first heard this, my scepticism shot to the roof and silently  I would respond: " I wish you can come work in my laundry for a week and then come and make that lofty statement". Truly speaking, I believed it was easy for Alon to preach s