Not once, not twice, had I asked myself -  why and whom am I doing this for?   I heard other entrepreneurs asking the same question in their journey of entrepreneurship. This must be a universal question in entrepreneurship; if you are an entrepreneur, and you have not asked yourself this question or never heard it from your fellow entrepreneur, you are one in a million! Why and whom are you doing it for?   It is a very strange question. For, when it is asked it does not suggest that one has given up, nor does it suggest that one does not know why he/she is an entrepreneur. It is asked for the sole purpose of reaffirming one's conviction and commitment to entrepreneurship journey and reconfirming staying on course for the cause. I tell you; this question cannot be taken to a therapist for unpacking or assistance.  No matter how many times it is asked; the one who is asking has to answer him/herself, as the best answer has to come from within. Sometimes when asked, it is like