The notion that we small business owners have to wear different hats can be detrimental to us and our businesses. I always wondered if the concept of working ON your business was real and feasible, given the resource constraints at a start-up phase. Given my Damascus moment and my experience, I can say, it is possible. Resources at the start-up phase are not the issue. In the 2000s, just after I opened my laundry company. I joined the entrepreneurship program which was offered by Raizcorp, an enterprise development house founded by Mr. Allon Raiz. One of the weighty lessons I learned from this institution especially from Allon himself was: Build your business in such a way that you work ON it, not IN it. When I first heard this, my scepticism shot to the roof and silently I would respond: " I wish you can come work in my laundry for a week and then come and make that lofty statement". Truly speaking, I believed it was easy for Alon to preach s
Many moons ago when the entrepreneurial bug bit me, through the Gordon Institute of Business Science(GIBS), I was honored and privileged to be mentored by Robert Brozin the co-founder of Nandos. He said something that I did not understand then, but later made a lot of sense. He said: "ride the crest of fearlessness and naivety". At first, I took offense from his statement, but as an entrepreneur, I brushed it off and listened to my own noise. I continued running my business with minimal resources I had, no funding and no fear that I might fail. Three years after riding the crest of fearlessness and naivety unknowingly, the chickens came home to roost. There I was; confronted with a lease contract and license agreement which I signed with mighty naivety and fearlessness. I did not know what I got myself into. The most amazing thing was: when I did it, I didn't know the consequences of my actions, and fear was absent. I remember calling Rob, thanking him for te